John Britton
VP of MarketingJohn works with healthcare sales and marketing teams on precision targeting, campaign strategy, and audience intelligence solutions at MedicalProspects.
Articles by John Britton
Healthcare Marketing Has Changed: Why Healthcare Email Lists Alone Are No Longer Enough
Healthcare data is still the foundation of B2B healthcare marketing, but a clean contact record is just the starting point. Discover why Healthcare Audience Intelligence is essential for reaching modern healthcare buying committees.
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What Healthcare CMOs Need from Their Data Partners (And Why Most Vendors Fall Short)
Healthcare marketers have more automation, AI, and analytics than any generation before them, and campaigns still underperform because the contact and account data underneath all of it is stale, mismatched, or wrong. Learn what CMOs need from data partners to build high-converting, targeted campaigns.
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Pharma, Biotech, and MedTech Are Making a Big Play at FIFA World Cup 2026
The 2026 FIFA World Cup is revealing a new direction for healthcare marketing. Leading pharmaceutical, biotech, and MedTech brands are building brand trust and community engagement through global sporting events and purpose-driven campaigns.
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How Healthcare Buyers Research Vendors Today and What You Need to Do to Get Shortlisted
Twenty-two years in healthcare marketing and sales has taught me one thing: by the time your rep gets a reply, the buyer has usually already decided. Learn what this means for GTM pipeline, channel attribution, and where accurate provider data fits in.
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AI Can Write Your Emails. It Can't Fix Your Healthcare Data.
Healthcare marketing teams are producing better campaigns than ever, faster than ever, with AI handling much of the copywriting and personalization work. Pipeline isn't always moving accordingly. The usual diagnosis is messaging. The actual problem is more often the audience underneath it. Learn how provider data decays and what actually moves the needle in healthcare outreach.
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The New Rules of Healthcare Prospecting in an AI-Powered World
Discover the 7 new rules of healthcare prospecting in the age of AI. Learn why accurate data, context, and human judgment matter more than ever for successful provider engagement.
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What Healthcare Marketing & Sales Leaders Need from Their Data Partners in 2026
Healthcare marketing and sales teams in 2026 face growing pressure to prove revenue impact. This article covers why large horizontal data providers fail healthcare teams, the five capabilities every data partner must offer, and how specialized intelligence consistently outperforms raw database size.
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Why Cardiologists, Oncologists, and Orthopedic Surgeons Should Never Be in the Same Campaign
Grouping cardiologists, oncologists, and orthopedic surgeons into the same campaign because they all have MD after their name is one of the most expensive mistakes in healthcare marketing. Learn why specialty is the segmentation that actually moves the needle.
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Why Healthcare Outreach Fails Without Specialty-Level Targeting
More provider records do not equal better campaigns. Learn why broad segmentation quietly kills healthcare outreach, and what actually works instead.
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How to Build the Perfect ICP in Healthcare (With Real Targeting Examples)
The best healthcare marketing campaigns are built around highly specific combinations of professionals, facilities, and buying triggers. Learn how to build the perfect healthcare ICP.
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Why Healthcare GTM Requires More Than ZoomInfo and Apollo
Discover why general B2B prospecting platforms often fall short in healthcare GTM and why precision provider intelligence is the future of healthcare outreach.
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How to Choose the Right Healthcare Email List Vendor
Healthcare outreach is becoming precision-driven. Learn how to evaluate vendors based on data accuracy, specialty segmentation, and deliverability.
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The Fastest Way MedTech Teams Book Demos with Targeted Email Lists
MedTech sales is slow because teams reach the wrong people. Discover how targeted healthcare email lists can shortcut your path to booked demos.
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