Healthcare GTM eBooks
Practical playbooks for healthcare marketing, sales and commercial teams: choosing data you can trust, targeting the right specialists, reaching the whole buying committee and running compliant multi-channel campaigns.
The Healthcare Email List Buyer's Playbook
12 vendor questions, a one-week sample test, a compliance checklist and a weighted scorecard for buying healthcare email lists you can trust.
The Specialty Targeting Playbook
Turn broad physician lists into buying audiences: specialty hierarchies, five targeting dimensions, product-fit rings and five ready-made segments.
Mapping the Hospital Buying Committee
Map the nine roles that want, check and fund hospital purchases, get through value analysis, and multi-thread every account with ready templates.
The Compliant Healthcare Outreach Handbook
A practical map of HIPAA, CAN-SPAM, CCPA, GDPR, CASL, phone rules and healthcare promotion rules, with a workflow, checklist and sign-off template.
From List to Pipeline
A week-by-week 90-day plan across email, direct mail, phone, LinkedIn and events, with role-based email templates and the metrics to track.
A Playbook on Why Timing Matters When Reaching Healthcare Buyers
A tactical playbook on why timing matters when reaching healthcare buyers, spotting the 4 buying triggers before competitors, and executing multi-touch outreach that wins.