Reach the Accounts That Use Your Competitor
Find the hospitals, health systems and practices running a competing product, and reach the people who would decide to switch.
The problem
In many health IT and device categories, most of the market already uses something. Growth comes from winning accounts away from incumbents, but most teams can't easily see which accounts run which product, or who there would make the case for change. Technographic data shows what is installed; contact data shows who to talk to.
How it works
- Name the competitor or platformFor example a specific EHR, revenue cycle or imaging system.
- Find the accounts that run itBuild the list of organizations with that technology installed, filtered by your ICP.
- Add signalsOptionally combine with intent data to see which of those accounts are researching your category now.
- Reach the deciders and the usersGet contacts for the executives who sign off, the IT and informatics teams who evaluate, and the departments who feel the pain.
- Lead with their problemUse what you know about the platform to talk about outcomes, not to tell them you've been watching.
The data you need
| Field or filter | Why it matters here |
|---|---|
| Installed technology | Identifies the accounts running the competing product or platform. |
| Facility type and size | Keeps the list inside your ICP. |
| Executive and IT contacts | CIO, CMIO, IT directors and informatics leads who evaluate replacements. |
| Department leaders and end users | The clinicians and managers who experience the current system every day. |
| Intent signals | Optional: shows which accounts are actively researching your category. |
Example
Illustrative scenario. A company selling a specialty documentation tool targets practices on an older EHR it integrates with poorly, and practices on a platform it integrates with well. For the first group it leads with migration support; for the second, with the integration. Within each group it prioritizes accounts that are researching documentation and burnout topics, and reaches the practice administrator, the IT lead and the physicians in the target specialty.
Lists, tools and guides
- Epic EHR users listContacts at organizations running Epic.
- EHR users listContacts across EHR platforms.
- Chief medical information officers listClinical leaders who weigh in on system changes.
- Healthcare intent data, explainedAdding timing to your target list.
- HealthTech and EHR migrations use caseCampaigns around platform changes.
Frequently asked questions
Which technologies can we target?
Ready-made technology user lists cover major EHR platforms, including Epic, Oracle Health (Cerner), MEDITECH, athenahealth, eClinicalWorks, NextGen, Veradigm (Allscripts) and PointClickCare, plus revenue cycle software users. Healthcare technology intelligence is available as an add-on for other categories.
Can we combine competitor targeting with intent data?
Yes. Intent signals across more than 20 healthcare research topics are available as an add-on, so you can prioritize competitor accounts that are researching your category.
Do we get contacts, or only account names?
Both. You can review which accounts run the technology, then receive verified contacts for the executives, IT and informatics leaders, and department heads you choose.
Does installed technology mean the account is unhappy?
No. It tells you what an account runs, not how well it works for them. Pair it with intent signals and conversations before assuming an account is ready to switch.
Start with a free count
Tell us your audience and geography. We'll send exact counts and 20 sample records before you buy.
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