From List to Pipeline
A 90-Day Multi-Channel Launch Plan for Healthcare Campaigns
This MedicalProspects eBook turns a verified healthcare contact list into a 90-day multi-channel campaign. It starts with a readiness checklist, adds channels in a deliberate order across three 30-day phases, and includes first-touch email templates for clinicians, executives and IT leaders plus the metrics and targets to track.
Key points
- Prepare before day 1: sending infrastructure, CRM fields, approved content and account tiers.
- Days 1–30 protect sender reputation with a gradual ramp and test messages per segment.
- Days 31–60 add direct mail, phone, LinkedIn and events where each works best.
- Days 61–90 focus effort on what works, re-engage warm contacts and hand off to sales.
- Three ready-to-adapt templates for clinicians, hospital executives and IT leaders.
- Judge results on meetings and pipeline, with targets set from your own first 30 days.
What's inside this ebook
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Introduction: The List Is the Starting Line
A verified healthcare contact list does not create pipeline by itself. What turns contacts into meetings is a plan: the right channels, in the right order, for 90 days, with each step building on the one before it.
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Chapter 1: Before Day 1, a Readiness Checklist
Most campaign problems are set up before the first email is sent. Spend the week before launch on these four areas.
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Chapter 2: The 90 Days at a Glance
The plan adds channels in a deliberate order. Email builds awareness and sender reputation first, direct mail, phone, LinkedIn and events then turn that awareness into conversations, and the last month focuses effort and hands warm accounts to sales.
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Chapter 3: Days 1–30, Warm Up and Launch
The first month protects your sender reputation and finds out which messages work. Start small and increase volume only when results are clean.
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Chapter 4: Days 31–60, Add Channels and Events
The second month turns email awareness into conversations. Add channels where they work best: direct mail and phone for top-tier accounts, LinkedIn for executives and IT leaders, and events for clinicians.
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Chapter 5: Days 61–90, Optimize and Hand Off
The third month puts more effort behind what worked, stops what did not and leaves sales with a clear set of active conversations.
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Chapter 6: Channel Playbooks: Mail, Phone, LinkedIn and Events
Chapter 4 introduced the extra channels. This chapter shows how to run each one well.
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Chapter 7: Email Templates by Role
These first-touch templates follow the same rules: name the reader's world in the first line, offer one useful thing, and make the ask small. Replace everything in brackets, and route clinical claims through your review process.
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Chapter 8: Metrics, Funnel Maths and Targets
Track a few metrics weekly and judge the campaign on meetings and pipeline, not opens. Open rates have become unreliable because many email clients load images automatically, so treat them as a rough signal at most.
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Chapter 9: When Results Are Below Plan
Most campaigns hit a weak patch. Diagnose the cause before changing everything.
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Conclusion: Ninety Days, One Plan
Pipeline comes from a sequence of well-timed touches across channels, aimed at a clearly defined segment and built on accurate data. Prepare before day 1, protect your sender reputation in month one, add channels in month two, and focus on what works in month three.
Get the full ebook
All 11 sections, with checklists, tables and templates you can use with your team.
John Britton
John works with healthcare sales and marketing teams on precision targeting, campaign strategy, and audience intelligence solutions at MedicalProspects.
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