Audience Data for Selling to Health Plans and Payers
Reach the executives at health plans, ACOs and other payers who buy quality, analytics, care management and member engagement solutions.
The problem
Payers buy differently from providers. Their priorities include quality ratings, member engagement, cost of care and claims. Vendors need contacts in roles such as quality and Stars leadership, medical management, network management and IT, at the plans and ACOs that match their focus.
How it works
- Pick payer typesCommercial, Medicare Advantage, Medicaid managed care, ACOs.
- Define rolesQuality, Stars, medical management, network, IT, finance.
- Count and sampleCheck coverage.
- Reach themRole-specific campaigns and ABM.
- RefreshKeep contacts current.
The data you need
| Field or filter | Why it matters here |
|---|---|
| Payer type | Matches your solution to the plan's business. |
| Role and function | Reaches the right decision maker. |
| Organization size | Members or covered lives where available. |
| Geography | Regional and national plans. |
| Verified email and phone | Campaign-ready contacts. |
Example
Illustrative scenario. A care gap closure vendor targets quality and Stars leaders at Medicare Advantage plans, framing outreach around specific quality measures, and runs an ABM program for the largest regional plans.
Lists, tools and guides
- Payer vs provider, explainedHow payers buy differently.
- HEDIS and Star Ratings, explainedQuality measures plans care about.
- Payers and partners listsHealth plan and ACO contacts.
- ACO, explainedValue-based payers.
More use cases
- Territory planning
- White-space analysis
- Competitive conquesting
- CRM data enrichment
- Healthcare direct mail
- International healthcare data
- Healthcare marketing agencies
- Healthcare services companies
- Healthcare suppliers and distributors
- Medical associations and societies
- MedTech device launches
- HealthTech and EHR migrations
- Account-based marketing teams
- Sales teams
- Multi-channel marketing
- Clinical trials recruitment
- Healthcare staffing
- Event organizers
- Resellers and partners
Frequently asked questions
Which payer roles can we reach?
Executives and leaders in quality and Stars, medical management, network management, IT, finance and operations at health plans, ACOs and other payers.
Can we target Medicare Advantage plans specifically?
Yes. Select by payer type and role, and combine with geography.
Do you cover ACOs?
Yes. Lists include ACO executives and directors.
How do we start?
Send your audience definition and we return a count and 20 free sample records before you buy.
Start with a free count
Tell us your audience and geography. We'll send exact counts and 20 sample records before you buy.
Request a count