The Challenge
A national healthcare recruitment firm needed to scale candidate sourcing for physician placements in underserved regions. Their recruiters spent over 40% of their time filtering invalid emails and calling clinics with high coordinator turnover. Candidate sourcing is a race against time, especially for niche medical specialties where multiple recruiting agencies compete for the same talent pool. Recruiters spent over 40% of their day sorting through dead email addresses, outdated registry records, and clinic front-desk gatekeepers, resulting in long placement times and lost placements.
The Audience
The campaign targeted active, licensed physicians in Family Medicine, Internal Medicine, Pediatrics, and Psychiatry across specific regional boundaries. Sourcing was restricted to active practitioners who matched regional client licensing requirements.
The MedicalProspects Solution
MedicalProspects compiled a customized directory of 18,500 active physicians. Sourcing focused on physicians within targeted regional bounds and mapped direct emails and cell lines verified using active state licensing registries. This direct outreach model bypassed gatekeepers, resulting in an immediate boost in replies and interviews.
MedicalProspects Splicing Parameters Applied:
- Specialty Focus: Family Medicine, Internal Medicine, Pediatrics, Psychiatry.
- Verification Check: Confirming active medical licenses without disciplinary actions.
- Channel Focus: Direct personal business emails and validated mobile/direct lines.
Campaign Execution
The recruiting firm's candidate sourcing team executed a multi-channel campaign incorporating direct-to-physician cold emails and SDR direct call outreach. Using the validated cell phone numbers, recruiters bypassed standard hospital coordinators and clinic front desks, discussing opportunities directly with active physicians during optimal off-duty hours.
Business Results
By equipping recruiters with high-accuracy contact details, the staffing agency drastically scaled candidate pipelines. Direct outreach achieved a significant reduction in administrative overhead, accelerating interviews and final contract placements.
| Metric | Value Achieved |
|---|---|
| Audience Contact Volume | 18,500 physicians |
| Candidate Replies | 3,900 replies |
| Recruiter Interviews | 920 interviews conducted |
| Successful Placements | 134 placements made |
| Time-to-Hire Reduction | 34% reduction in hiring time |
Customer Quote
"Sourcing verified physician contacts through MedicalProspects cut our recruitment cycles by more than a third. Bypassing administrative gatekeepers allowed us to engage direct candidates instantly, resulting in 134 successful placements."