The Challenge
A pharmaceutical marketing agency needed to promote a specialized Continuing Medical Education (CME) webinar on new clinical trial results to board-certified cardiologists but lacked high-fidelity, specialty-filtered list sources. Promoters often experience low attendance rates due to generic lists containing retired clinicians, administrative staff, or general practitioners who find the content irrelevant.
The Audience
The campaign targeted board-certified Cardiologists, Interventional Cardiologists, and Electrophysiologists in active practice across the United States. High-accuracy NPI verification was required to filter out non-clinical personnel, researchers, and retired doctors.
The MedicalProspects Solution
MedicalProspects curated a list of 31,000 active cardiologists across the U.S. using CMS Taxonomy Codes and board-certification records, ensuring the messaging targeted only relevant clinical practitioners. Contacts were verified to exclude inactive licenses, ensuring high outreach relevance and compliance.
MedicalProspects Splicing Parameters Applied:
- Specialty Focus: Board-certified Cardiologists, Interventional Cardiologists, Electrophysiologists.
- License Validation: Active licenses checked with State Medical Boards.
- Exclusions Applied: Retired clinicians, nurse practitioners (unless cardiological subspecialists).
Campaign Execution
The pharma marketing agency utilized the curated list to deploy a highly targeted multi-phase email campaign. Outbound invites detailed the specific clinical trial results that would be covered in the CME webinar, making the message compelling and relevant to practicing clinical cardiologists.
Business Results
Thanks to the precise board-certification and specialty filters, the campaign registered a historic turnout. The high-relevance messaging converted registrations into live attendees at an unprecedented rate and drove high-value post-event meetings.
| Metric | Value Achieved |
|---|---|
| Audience Contact Volume | 31,000 Cardiologists |
| Campaign Email Opens | 9,600 opens |
| Webinar Registrations | 2,200 registrations |
| Live Webinar Attendees | 1,480 attendees |
| Webinar Attendance Rate | 67% live attendance |
| Post-Event Evaluation Meetings | 42 meetings booked |
Customer Quote
"Reaching board-certified cardiologists with precise clinical credentials changed our entire registration yield. The 67% attendance rate surpassed all our previous CME webinars, and we booked 42 follow-up meetings."